Post by account_disabled on Apr 30, 2024 7:26:16 GMT
The final follow-up questions gave us a deeper understanding of the creator ’s mindset . Outreach can make or break your influencer program . Finding and vetting talent is useless unless you can get the creator to actually respond to you . And there are many ways to achieve this . There are best practices but no one-size-fits-all strategies. I asked an influencer marketer how they do this . My goal is to answer common questions and demonstrate different approaches through examples and reasoning. This way you will be better able to decide what is best for your own unique situation. ( We partnered with Creator Outreach to conduct this survey .) Get Started Should You Use Outreach Templates ? For most marketers the answer is probably “Yes, but not for the entire email. ” email .
of participants used this method. Personalize emails for each creator and campaign but use templates for general information about your brand or product . Here is a short and sweet example that is personalized but partially templated. ( We will talk about different ones and variations later ) -K (Head of Influencer Marketing ) also uses partial templates but she prioritizes simplicity over deep personalizationIndustry Email ListAvatar Anna Maria Klappenbach Head of Community and Brand Marketing Our target creators are busy moms . We think they 'd rather we get to the point rather than read a long, wordy email ( even if it's cute ). Anna's emails often have a subtle hint telling the creator that the email is specifically for them . But it ’s not so much personalization as it is lengthening . This is an example of outreach and then Anna will follow up with more personalized content if necessary .
For example, quote (or praise ) recent content. No matter what level of personalization you choose , the core takeaway is to make it clear to creators that they ’re not just getting a bunch of emails. Template general business product information to save time . Use fully templated emails. Does it make sense ? Fully templated influencer outreach emails are not a best practice . But that doesn't mean they should never be used . Here are some things to consider If you are already using a template and it works keep using it. But if you ’re scratching your head trying to improve your response rates then putting more effort into personalization might be the answer. Unless of course you have a terrible quote for your product - then fix that first . For well-known brand templates it may be fine. With brand awareness promotion is no longer a challenge . The Nikes of the world can say almost anything in their campaigns and the creators will happily respond .
of participants used this method. Personalize emails for each creator and campaign but use templates for general information about your brand or product . Here is a short and sweet example that is personalized but partially templated. ( We will talk about different ones and variations later ) -K (Head of Influencer Marketing ) also uses partial templates but she prioritizes simplicity over deep personalizationIndustry Email ListAvatar Anna Maria Klappenbach Head of Community and Brand Marketing Our target creators are busy moms . We think they 'd rather we get to the point rather than read a long, wordy email ( even if it's cute ). Anna's emails often have a subtle hint telling the creator that the email is specifically for them . But it ’s not so much personalization as it is lengthening . This is an example of outreach and then Anna will follow up with more personalized content if necessary .
For example, quote (or praise ) recent content. No matter what level of personalization you choose , the core takeaway is to make it clear to creators that they ’re not just getting a bunch of emails. Template general business product information to save time . Use fully templated emails. Does it make sense ? Fully templated influencer outreach emails are not a best practice . But that doesn't mean they should never be used . Here are some things to consider If you are already using a template and it works keep using it. But if you ’re scratching your head trying to improve your response rates then putting more effort into personalization might be the answer. Unless of course you have a terrible quote for your product - then fix that first . For well-known brand templates it may be fine. With brand awareness promotion is no longer a challenge . The Nikes of the world can say almost anything in their campaigns and the creators will happily respond .